Create your brand and complete the Genome
What Brand OS asks for when you set up a brand and how to build a Genome that is actually useful.
Setting up the brand
When you create a brand you give its name, its website if it has one and its sector. Nödo can read your website to propose a first draft of the identity that you then review.
What the Genome contains
- Positioning: what you do, for whom and why it matters.
- Audiences: who you talk to and what each one needs.
- Tone of voice: how the brand sounds, with examples of what fits and what does not.
- Creative territories: topics and angles the brand can own.
- Visual cues: logo, colours and typefaces, which also live in the Brand Kit.
How to complete it well
- Start with the positioning and one main audience; the rest can wait.
- Paste real texts: your website, decks, emails that sound like you.
- Review what Nödo proposes and correct it in your own words.
- Come back to the Genome whenever something important changes in the brand.
The Genome is not a document to read, it is context to work with. Everything you request later comes from here.
Updated on September 4, 2026