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What Brand OS asks for when you set up a brand and how to build a Genome that is actually useful.
Updated on October 15, 2026
When you sign up, your first brand is created for you and “Set up your brand” opens. You give its name, its website if it has one, its language, its location and a description. Nödo can read your website to propose a first draft of the identity that you then review.
Choose “I don't have a name yet”. The brand uses a code name (for example “Unnamed · W3T21P”) while we work on the name with you, and the setup skips the website, logo, colours and typography: they come with the name. As soon as you name it, in the setup or in Settings, those steps come back on their own.
A new brand only counts as created once you complete its profile. If you close “Set up your brand” without typing anything, the brand disappears and you go back to the one you had open. If you had already started, it stays unfinished so you can pick it up from “Set up your brand” in the header, where you can also choose Discard brand. Your only brand is never discarded.
While you complete the profile, Nödo researches your brand, your sector and your area: your website and social profiles if you have them, your Google listing and its reviews, similar brands or organisations and what their audience values. If your brand is new or has no name yet, it researches the sector and your surroundings instead.
Then it asks you between 8 and 12 questions: what you offer, to whom, why people choose you, what makes you different, how you speak or who you are compared with. Each one comes with answers already written and one marked Suggested, with the reason (for example “Your website says so” or “It is usual in your sector in your area”). If it is right, just continue; if not, pick another or write your own in “Another answer”. Your answers and the research are what the Genome is written from.
The Genome is not a document to read, it is context to work with. Everything you request later comes from here.
