What is inside Brand OS
The pieces of the platform and how they fit: Genome, content, work, team, files and connections.
One place to think, create and activate your brand
What used to be emails, meetings and loose files is now a shared system: the same information for your team, your Brand Manager and the AI.
Modules
- Brand Genome: the living memory that feeds everything else.
- Posts: ideas, copy and a content calendar per channel.
- Work: everything you request, followed through to delivery.
- Calendar: posts, work, meetings and key dates.
- Brand Kit and Library: official identity and every file.
- Connections: social networks, advertising, analytics and website.
- Meetings: agenda and video calls with your Brand Manager.
- Team and brands: several users per brand and several brands per account.
- MCP connectors and API (coming soon): your brand context in Claude, ChatGPT and your own tools.
Principles
- A single source of truth: the Genome centralises strategy, identity and criteria.
- Real time: generate content, receive proposals and activate work without waiting for the next meeting.
- People and system: a responsible Brand Manager, backed by a system that never loses context.
- Built to grow: several brands, several users and clear roles in the same account.
Where it runs
In any browser and as an installed app on desktop and mobile. Native apps for iPhone, iPad and Android are on their way.
Updated on September 4, 2026