Example

This is the conformance document: the same one the web, Apple and Android tests validate. It is partial on purpose, as a reminder that only schemaVersion and revision are guaranteed.

{
  "schemaVersion": 2,
  "revision": 7,
  "metadata": {
    "displayName": "La Bernarda",
    "industry": {
      "code": "hospitality_travel",
      "label": "Bar de tapas"
    },
    "headquarters": {
      "countryCode": "ES",
      "region": "Andalucía",
      "city": "Sevilla"
    },
    "customerModels": [
      "b2c"
    ],
    "website": "https://labernarda.es"
  },
  "visualIdentity": {
    "colors": [
      {
        "id": "color-1",
        "name": "Albero",
        "hex": "#C8902E"
      }
    ]
  },
  "strategy": {
    "executiveSummary": {
      "shortDescription": "Bar de tapas en Triana con cocina de mercado.",
      "keyFacts": [
        "Abre desde 2015 en Triana."
      ],
      "factEvidence": [
        {
          "claim": "Abre desde 2015 en Triana.",
          "status": "source_verified",
          "sourceUrls": [],
          "sourceDomains": [
            "tripadvisor.es"
          ]
        }
      ]
    },
    "identity": {
      "essence": "La barra de siempre, con producto de hoy.",
      "purpose": ""
    }
  },
  "assertions": {
    "metadata.industry": {
      "state": "confirmed",
      "origin": "person",
      "updatedAt": "2026-10-05T12:00:00.000Z",
      "confirmedBy": "11111111-1111-4111-8111-111111111111"
    },
    "strategy.executiveSummary.shortDescription": {
      "state": "suggested",
      "origin": "research",
      "updatedAt": "2026-10-05T12:00:00.000Z",
      "confirmedBy": null
    },
    "strategy.identity.essence": {
      "state": "needs_review",
      "origin": "research",
      "updatedAt": "2026-10-05T12:00:00.000Z",
      "confirmedBy": null
    }
  }
}

Validate it

With any JSON Schema 2020-12 validator, for example Ajv:

import Ajv2020 from 'ajv/dist/2020.js'

const schema = await fetch('https://docs.nomad.ooo/schemas/genome/v2.json').then((response) => response.json())
const validate = new Ajv2020().compile(schema)

if (!validate(genome)) console.error(validate.errors)

Its brand.json

The brand.json projection Nömad generates from that Genome:

{
  "format": "nomad-brand/1",
  "name": "La Bernarda",
  "revision": 7,
  "generatedAt": "",
  "language": "",
  "industry": "hospitality_travel",
  "identity": {
    "whatItSells": "",
    "essence": "La barra de siempre, con producto de hoy.",
    "purpose": "",
    "positioning": "",
    "promise": ""
  },
  "offer": [],
  "voice": {
    "signature": "",
    "address": null,
    "addressNotes": null,
    "tone": {},
    "rules": [],
    "conventions": [],
    "sayDontSay": [],
    "forbiddenWords": [],
    "examples": [],
    "channels": [],
    "languages": [],
    "emoji": {
      "frequency": null,
      "preferred": [],
      "forbidden": []
    }
  },
  "claims": {
    "allowed": [],
    "forbidden": [],
    "sensitiveTopics": []
  },
  "visual": {
    "colors": [
      {
        "name": "Albero",
        "role": "unspecified",
        "hex": "#C8902E"
      }
    ],
    "accessiblePairs": [
      {
        "foreground": "Albero",
        "background": "Black",
        "ratio": 7.48,
        "level": "AAA"
      },
      {
        "foreground": "Black",
        "background": "Albero",
        "ratio": 7.48,
        "level": "AAA"
      }
    ],
    "typography": [],
    "logos": [],
    "distinctiveAssets": []
  }
}