Glossary · Nömad-Dokumentation

Glossary · Nömad-Dokumentation

Term	What it is
Brand OS	Nömad's platform: the space where your brand, your team and your Brand Manager work together.
Brand	Each workspace with its Genome, team, plan and work. One account can hold several.
Genome	The brand identity written so that people and systems can work with it: positioning, audiences, tone, territories and visual cues.
Nödo	Nömad's mascot and the intelligence behind Brand OS. Always available, answers in your brand's tone and never pretends to be a person.
Brand Manager	The Nömad person responsible for your brand, depending on your plan. Prioritises, reviews and coordinates every piece of work.
Work	Anything you request from Nömad, from a post to a website. It has tasks, deadlines and deliverables.
Task	A bounded step inside a piece of work. Some are done by Nömad and some are yours (provide information, review, approve).
Catalogue	The Brand OS store: fixed-price work, human or instant.
Brand Kit	The official selection of logo, colours and typefaces.
Library	Every file of the brand: fonts, documents, images, videos and audio.
Connections	External accounts linked to the brand: social networks, advertising, analytics and website.
Workspace	The level above the brand. Groups several brands for agencies and groups, with shared team and payment.