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The words we use in Brand OS and what each one means.
Updated on September 4, 2026
| Term | What it is |
|---|---|
| Brand OS | Nömad's platform: the space where your brand, your team and your Brand Manager work together. |
| Brand | Each workspace with its Genome, team, plan and work. One account can hold several. |
| Genome | The brand identity written so that people and systems can work with it: positioning, audiences, tone, territories and visual cues. |
| Nödo | Nömad's mascot and the intelligence behind Brand OS. Always available, answers in your brand's tone and never pretends to be a person. |
| Brand Manager | The Nömad person responsible for your brand, depending on your plan. Prioritises, reviews and coordinates every piece of work. |
| Work | Anything you request from Nömad, from a post to a website. It has tasks, deadlines and deliverables. |
| Task | A bounded step inside a piece of work. Some are done by Nömad and some are yours (provide information, review, approve). |
| Catalogue | The Brand OS store: fixed-price work, human or instant. |
| Brand Kit | The official selection of logo, colours and typefaces. |
| Library | Every file of the brand: fonts, documents, images, videos and audio. |
| Connections | External accounts linked to the brand: social networks, advertising, analytics and website. |
| Workspace | The level above the brand. Groups several brands for agencies and groups, with shared team and payment. |
