Memory
What a brand remembers, who decides and how it is searched.
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Updated on January 1, 1970
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What a brand remembers, who decides and how it is searched.
Updated on January 1, 1970
Brand memory keeps what must survive between conversations. It follows the model the large labs have converged on: a small core always present and the rest retrieved on demand, with people deciding what is permanent.
| Kind | What it holds | When loaded |
|---|---|---|
| Core | Brand soul and accepted rules (max 6 KB) | Always |
| Facts and decisions | Accepted assertions with source and temporal validity | Via memory.search |
| Episodes | Summaries of closed conversations and works | Via memory.search |
| Procedures | Kit instructions and brand guardrails | Always, trimmed |
| Personal | Each person preferences in the brand | Only in their conversations |
memory.search combines keyword and semantic search, fuses the results and returns each hit with its source. It accepts asOf to ask what was true on a given date.